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1. Discover
I start by understanding the business goals, user needs, and constraints through research and analysis.
Personas | Interviews | Competitive analysis
2. Define
Insights are synthesised into clear problem statements and user journeys to guide design decisions.
User journeys | Pain points | Opportunity areas
3. Design
I explore multiple solutions through wireframes and prototypes, focusing on usability and clarity before visual design.
Wireframes | Flows | Low → mid fidelity
4. Deliver
Final designs are refined with a strong visual system and tested to ensure consistency across platforms.
Final UI | Components | Prototypes | iOS & Android examples | Responsiveness thinking
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