Modern Groom
Personal Project
Project Type: Mobile app and Website B2C (Business-to-Consumer)
Role: Lead Designer
Modern Groom is a responsive website and mobile app designed for a high-end male barbershop, combining style and functionality to enhance the customer experience.
The Look & Feel
Brutalism
Brutalist elements give the interface a bold, distinctive look while keeping the design clear and functional.
Bold Colours
The interface uses bold, saturated colours to establish a distinctive brand identity and stand out from the neutral tones common in recent design trends.
Minimalism
The design applies minimalism through simplified navigation, limited colors, and fewer interface elements, ensuring users can access information quickly and effortlessly.
Design Principles
This section highlights the design approach behind Modern Groom, focusing on a mobile-first, responsive experience.
The interface combines bold typography, minimal layouts, and strong visual hierarchy to create a clean yet expressive aesthetic.
Features such as dark mode, scalable graphics, and dynamic elements like animations and interactive content enhance usability while reinforcing the brand’s modern, high-end identity.
Logo Design
The logo features a clean, modern mark that reflects the barbershop’s precision and style. Its simple lines and balanced form convey professionalism and confidence, creating a timeless identity that’s instantly recognizable across digital and print materials.